ELC Language Schools
A Brand Strategy
Providing consultancy support to a division of TUI Travel I helped ELC create a common brand identity across a portfolio of recently acquired businesses.
Language schools in the UK offer a whole host of English courses to a global audience. It is a hugely crowded and competitive market, with many suppliers offering the same products.
We worked together to create a brand that would unite all of the once separate (and competing suppliers) to create a network of options, offering clear stand out amongst the clutter of the market.
I held a number of brand identity workshops, to distill down the core ethos and create consensus across a number of sites. This was then turned into a brand identity, with full guidelines and rolled out immediately